/* ==========================================================================
   Peakline Digital — design system
   Palette: forest-teal ink, cool paper, emerald + marigold signal
   Display: Space Grotesk · Body: Inter · Data: Space Mono
   Signature motif: the "rank ladder" — ascending steps (SERP climb)
   ========================================================================== */

:root{
  --ink:#0E2A22;          /* deep forest-teal, near-black green */
  --ink-2:#1B3B31;
  --paper:#EEF2EF;        /* cool paper, faint green tint */
  --paper-2:#E3EAE5;
  --card:#FBFCFB;
  --emerald:#1F8A5B;      /* growth green */
  --emerald-dk:#166844;
  --marigold:#E6A02C;     /* signal amber — CTAs, India nod */
  --marigold-dk:#C9861A;
  --line:#C9D5CD;
  --muted:#5C7268;
  --white:#ffffff;
  --radius:14px;
  --radius-sm:9px;
  --shadow:0 1px 2px rgba(14,42,34,.06), 0 12px 30px -12px rgba(14,42,34,.18);
  --shadow-sm:0 1px 2px rgba(14,42,34,.08), 0 6px 16px -10px rgba(14,42,34,.16);
  --maxw:1140px;
  --font-display:"Space Grotesk",system-ui,sans-serif;
  --font-body:"Inter",system-ui,sans-serif;
  --font-mono:"Space Mono","Courier New",monospace;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:var(--emerald-dk);text-decoration:none}
a:hover{text-decoration:underline}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:84px 0}

h1,h2,h3,h4{font-family:var(--font-display);line-height:1.1;font-weight:600;letter-spacing:-.02em;color:var(--ink)}
h1{font-size:clamp(2.3rem,5.4vw,4rem)}
h2{font-size:clamp(1.8rem,3.6vw,2.7rem)}
h3{font-size:1.28rem;letter-spacing:-.01em}
p{max-width:66ch}
.eyebrow{
  font-family:var(--font-mono);font-size:.74rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--emerald-dk);font-weight:700;
  display:inline-flex;align-items:center;gap:9px;margin-bottom:16px;
}
.eyebrow::before{content:"";width:26px;height:2px;background:var(--marigold)}
.lead{font-size:1.16rem;color:var(--ink-2)}
.muted{color:var(--muted)}

/* ---- Rank-ladder signature motif ---- */
.ladder{display:flex;align-items:flex-end;gap:5px;height:26px}
.ladder span{width:8px;background:var(--emerald);border-radius:2px 2px 0 0;opacity:.55}
.ladder span:nth-child(1){height:38%}
.ladder span:nth-child(2){height:58%}
.ladder span:nth-child(3){height:78%}
.ladder span:nth-child(4){height:100%;background:var(--marigold);opacity:1}

/* ---- Buttons ---- */
.btn{
  display:inline-flex;align-items:center;gap:9px;font-family:var(--font-display);
  font-weight:600;font-size:1rem;padding:14px 26px;border-radius:100px;
  cursor:pointer;border:1.5px solid transparent;transition:transform .15s ease,box-shadow .2s ease,background .2s ease;
  text-decoration:none;
}
.btn:hover{text-decoration:none;transform:translateY(-2px)}
.btn-primary{background:var(--marigold);color:var(--ink);box-shadow:0 8px 20px -8px rgba(230,160,44,.7)}
.btn-primary:hover{background:var(--marigold-dk)}
.btn-dark{background:var(--ink);color:var(--paper)}
.btn-dark:hover{background:var(--ink-2)}
.btn-ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink);background:var(--card)}
.btn svg{width:17px;height:17px}

/* ---- Header ---- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(238,242,239,.85);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:70px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:1.2rem;color:var(--ink);letter-spacing:-.02em}
.brand:hover{text-decoration:none}
.brand .dot{width:11px;height:11px;border-radius:50%;background:var(--marigold);box-shadow:0 0 0 4px rgba(230,160,44,.22)}
.nav-links{display:flex;align-items:center;gap:28px;list-style:none}
.nav-links a{color:var(--ink-2);font-weight:500;font-size:.97rem}
.nav-links a:hover{color:var(--emerald-dk);text-decoration:none}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:6px}
.nav-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:.2s}

/* ---- Hero ---- */
.hero{padding:96px 0 72px;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{margin-bottom:22px}
.hero h1 em{font-style:normal;color:var(--emerald)}
.hero .lead{margin-bottom:30px;max-width:52ch}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:34px}
.trust{display:flex;gap:26px;flex-wrap:wrap;font-family:var(--font-mono);font-size:.8rem;color:var(--muted);letter-spacing:.02em}
.trust b{color:var(--ink);font-size:1.35rem;font-family:var(--font-display);display:block}

/* SERP mock card (hero visual) */
.serp{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:22px;position:relative}
.serp-bar{display:flex;align-items:center;gap:8px;background:var(--paper-2);border-radius:100px;padding:9px 16px;font-size:.86rem;color:var(--muted);margin-bottom:18px}
.serp-bar svg{width:15px;height:15px;opacity:.6}
.serp-row{display:flex;align-items:center;gap:13px;padding:12px 10px;border-radius:10px;transition:.2s}
.serp-row .pos{font-family:var(--font-mono);font-weight:700;font-size:.9rem;color:var(--muted);width:26px}
.serp-row .txt small{display:block;color:var(--emerald-dk);font-size:.76rem;font-family:var(--font-mono)}
.serp-row .txt strong{font-family:var(--font-display);font-weight:600;font-size:.98rem}
.serp-row.win{background:linear-gradient(90deg,rgba(31,138,91,.13),rgba(31,138,91,0));border:1px solid rgba(31,138,91,.3)}
.serp-row.win .pos{color:var(--emerald);}
.serp-tag{position:absolute;top:-14px;right:18px;background:var(--marigold);color:var(--ink);font-family:var(--font-mono);font-size:.7rem;font-weight:700;padding:5px 12px;border-radius:100px;letter-spacing:.05em}

/* ---- Logos / marquee strip ---- */
.strip{background:var(--ink);color:var(--paper);padding:20px 0}
.strip .wrap{display:flex;align-items:center;gap:14px;flex-wrap:wrap;justify-content:center;font-family:var(--font-mono);font-size:.8rem;letter-spacing:.03em;opacity:.85}
.strip .sep{color:var(--marigold)}

/* ---- Section headers ---- */
.sec-head{max-width:640px;margin-bottom:52px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head p{color:var(--muted);margin-top:14px}
.sec-head.center p{margin-left:auto;margin-right:auto}

/* ---- Cards grid ---- */
.grid{display:grid;gap:22px}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:30px;transition:transform .18s ease,box-shadow .2s ease}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-sm)}
.card .ic{width:46px;height:46px;border-radius:11px;background:var(--paper-2);display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:var(--emerald-dk)}
.card .ic svg{width:23px;height:23px}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:.98rem}
.card .more{display:inline-flex;align-items:center;gap:6px;margin-top:16px;font-family:var(--font-display);font-weight:600;font-size:.92rem}

/* ---- Feature panel (alt bg) ---- */
.panel{background:var(--ink);color:var(--paper)}
.panel h2,.panel h3{color:var(--white)}
.panel .eyebrow{color:var(--marigold)}
.panel .muted,.panel p{color:#B9CabF}
.panel .card{background:var(--ink-2);border-color:#274b3e}
.panel .card p{color:#B9CabF}

/* ---- Process steps (uses ladder logic — real sequence) ---- */
.steps{counter-reset:step;display:grid;gap:2px;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--line)}
.step{background:var(--card);padding:26px 30px;display:grid;grid-template-columns:64px 1fr;gap:20px;align-items:start}
.step .n{counter-increment:step;font-family:var(--font-mono);font-weight:700;font-size:1.5rem;color:var(--emerald)}
.step .n::before{content:"0" counter(step)}
.step h3{margin-bottom:6px}
.step p{color:var(--muted);font-size:.97rem}

/* ---- Pricing ---- */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.plan{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:32px;display:flex;flex-direction:column}
.plan.featured{border:2px solid var(--marigold);box-shadow:var(--shadow);position:relative}
.plan.featured::after{content:"Most popular";position:absolute;top:-13px;left:32px;background:var(--marigold);color:var(--ink);font-family:var(--font-mono);font-size:.68rem;font-weight:700;padding:5px 12px;border-radius:100px;letter-spacing:.05em}
.plan h3{margin-bottom:4px}
.plan .amt{font-family:var(--font-display);font-size:2.1rem;font-weight:700;margin:14px 0 2px}
.plan .amt small{font-size:.9rem;color:var(--muted);font-weight:400}
.plan ul{list-style:none;margin:20px 0 26px;display:grid;gap:11px}
.plan li{display:flex;gap:10px;align-items:flex-start;font-size:.95rem;color:var(--ink-2)}
.plan li svg{width:18px;height:18px;color:var(--emerald);flex-shrink:0;margin-top:3px}
.plan .btn{margin-top:auto;justify-content:center}

/* ---- Stats band ---- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
.stats .stat b{font-family:var(--font-display);font-size:clamp(2rem,4vw,2.9rem);display:block;color:var(--emerald)}
.stats .stat span{font-family:var(--font-mono);font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.panel .stats .stat b{color:var(--marigold)}

/* ---- FAQ ---- */
.faq{max-width:820px;margin:0 auto;display:grid;gap:12px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:var(--radius-sm);overflow:hidden}
.faq summary{cursor:pointer;padding:20px 24px;font-family:var(--font-display);font-weight:600;font-size:1.05rem;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.5rem;color:var(--emerald);font-family:var(--font-mono);transition:.2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 24px 22px;color:var(--muted);font-size:.98rem}

/* ---- CTA band ---- */
.cta-band{background:linear-gradient(135deg,var(--emerald-dk),var(--ink));color:var(--white);border-radius:22px;padding:56px;text-align:center}
.cta-band h2{color:var(--white);margin-bottom:14px}
.cta-band p{color:#C7DED2;margin:0 auto 28px}
.cta-band .btn-primary{box-shadow:0 10px 26px -8px rgba(0,0,0,.5)}

/* ---- Contact / form ---- */
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:16px}
.field.full{grid-column:1/-1}
.field label{font-size:.85rem;font-weight:600;color:var(--ink-2)}
.field input,.field select,.field textarea{
  font-family:var(--font-body);font-size:1rem;padding:13px 15px;border:1.5px solid var(--line);
  border-radius:var(--radius-sm);background:var(--card);color:var(--ink);transition:.15s;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--emerald);box-shadow:0 0 0 3px rgba(31,138,91,.14)}
.form-note{font-size:.85rem;color:var(--muted);margin-top:6px}
.form-ok{background:rgba(31,138,91,.1);border:1px solid rgba(31,138,91,.4);color:var(--emerald-dk);padding:16px;border-radius:var(--radius-sm);font-weight:600;display:none}

/* ---- Blog ---- */
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.post-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;transition:transform .18s ease,box-shadow .2s ease}
.post-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-sm)}
.post-card:hover{text-decoration:none}
.post-thumb{height:150px;background:var(--ink);display:flex;align-items:flex-end;padding:16px;position:relative}
.post-thumb .ladder{opacity:.9}
.post-thumb .cat{position:absolute;top:14px;left:16px;font-family:var(--font-mono);font-size:.68rem;color:var(--marigold);letter-spacing:.08em;text-transform:uppercase}
.post-body{padding:22px;display:flex;flex-direction:column;flex:1}
.post-body h3{margin-bottom:9px;font-size:1.14rem}
.post-body p{font-size:.93rem;color:var(--muted);flex:1}
.post-meta{font-family:var(--font-mono);font-size:.74rem;color:var(--muted);margin-top:16px;display:flex;gap:12px}

/* ---- Article ---- */
.article{max-width:760px;margin:0 auto}
.breadcrumb{font-family:var(--font-mono);font-size:.78rem;color:var(--muted);margin-bottom:22px;display:flex;gap:8px;flex-wrap:wrap}
.breadcrumb a{color:var(--emerald-dk)}
.article h1{margin-bottom:18px}
.article .art-meta{font-family:var(--font-mono);font-size:.82rem;color:var(--muted);margin-bottom:32px;padding-bottom:24px;border-bottom:1px solid var(--line);display:flex;gap:16px;flex-wrap:wrap}
.article h2{font-size:1.7rem;margin:38px 0 14px}
.article h3{font-size:1.24rem;margin:28px 0 10px}
.article p{margin-bottom:18px;color:var(--ink-2)}
.article ul,.article ol{margin:0 0 20px 22px;color:var(--ink-2)}
.article li{margin-bottom:9px}
.article blockquote{border-left:3px solid var(--marigold);padding:6px 0 6px 22px;margin:24px 0;font-size:1.15rem;color:var(--ink);font-family:var(--font-display)}
.article .callout{background:var(--paper-2);border:1px solid var(--line);border-radius:var(--radius);padding:22px 26px;margin:26px 0}
.article .callout h3{margin:0 0 8px}
.article table{width:100%;border-collapse:collapse;margin:22px 0;font-size:.95rem}
.article th,.article td{border:1px solid var(--line);padding:11px 14px;text-align:left}
.article th{background:var(--paper-2);font-family:var(--font-display);font-size:.9rem}
.author-box{display:flex;gap:16px;align-items:center;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:22px;margin:40px 0}
.author-box .av{width:52px;height:52px;border-radius:50%;background:var(--emerald);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-weight:700;font-size:1.2rem;flex-shrink:0}
.author-box b{font-family:var(--font-display)}
.author-box p{font-size:.88rem;color:var(--muted);margin:0}

/* ---- Footer ---- */
.site-footer{background:var(--ink);color:#B9CabF;padding:64px 0 30px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px;margin-bottom:44px}
.site-footer h4{color:var(--white);font-size:.82rem;font-family:var(--font-mono);letter-spacing:.1em;text-transform:uppercase;margin-bottom:16px}
.site-footer a{color:#B9CabF;display:block;margin-bottom:10px;font-size:.94rem}
.site-footer a:hover{color:var(--marigold);text-decoration:none}
.site-footer .brand{color:#fff;margin-bottom:14px}
.foot-bar{border-top:1px solid #274b3e;padding-top:24px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.84rem;font-family:var(--font-mono)}
.foot-note{font-size:.9rem;max-width:34ch;line-height:1.5}

/* ---- Responsive ---- */
@media(max-width:900px){
  section{padding:60px 0}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .serp{order:2}
  .grid-3,.post-grid,.price-grid{grid-template-columns:1fr}
  .grid-2,.form-grid{grid-template-columns:1fr}
  .stats{grid-template-columns:repeat(2,1fr);gap:30px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .cta-band{padding:38px 26px}
  .nav-links{
    position:absolute;top:70px;left:0;right:0;background:var(--paper);
    flex-direction:column;align-items:flex-start;gap:0;padding:8px 24px 20px;
    border-bottom:1px solid var(--line);display:none;
  }
  .nav-links.open{display:flex}
  .nav-links li{width:100%;padding:12px 0;border-bottom:1px solid var(--line)}
  .nav-toggle{display:block}
  .nav .btn-ghost{display:none}
}
@media(max-width:520px){
  .foot-grid{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .step{grid-template-columns:1fr}
}

@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}